Why have I never heard of this card before? | tcgmode

As the title says, is there a reason I’ve never seen or heard about this card anywhere? This card seems busted when paired with any non-exile board wipe such as \[\[Damnation\]\], for example. You board wipe a bunch of permanents, then play \[\[Bitter Ordeal\]\] for the low price of a \[\[Dark Ri...